And what a start it has been for Great Britain's women with Nicole Cooke and Rebecca Adlington each picking up golds.
I have to admit that road race cycling and swimming are not normally two sports I would take a close interest in.
But Cooke's victory next to the Great Wall was a compelling viewing for almost all of the three-and-a-half hours it took her.
Incredibly, the Welsh rider was almost as wet by the finish of her race as Adlington was when she touched first to claim gold in the 400m freestyle.
And on top of the glory, she is likely to have her local swimming baths in Mansfield re-named after her.
What an honour.
Both women's wins were historic - it was the first time a British woman had won on the road while Adlington ended a 48-year wait for a woman's gold in the pool.
But it was not just the winners who have grabbed my attention.
The British archers were agonisingly close to a medal in their team event while the men's hockey team beat Pakistan for the first time since 1952.
Much was made before the Games started of the fact that it should never have gone to China.
Politics and smog dominated the doom-laden predictions.
But so far it has passed without incident.
There was even an outbreak of peace on the shooting range with Russia's Natalia Paderina embracing Nino Salukvadze of Georgia on the podium while back at home the two countries were effectively at war.
It has been superb so far - and there are still 20 days to go.

• WHAT price Kevin Keegan to be the first manager to leave his job when

the new Premier league season starts at the weekend?
Obviously he has previous, but what makes it a dead cert for me is that while he was fending off questions about potential new signing Fabricio Coloccini at the weekend, club owner Mick Ashley was wearing a replica kit bearing the Argentinian defender's name on the back.
In the years I have been covering football I know that one thing manager's like to do is sign the players he expects to perform for him.
Trouble clearly lies ahead.

• KEVIN Pietersen appeared to be unburdened by the England captaincy as

he cracked a century and led the side to victory over South Africa at the Oval.
He changed the bowlers round nicely, set decent fields - apart from after the new ball in South Africa's second innings when he got a bit defensive - and praised 'the lads' in the post-match interviews.
But no one should forget that the tourists had already wrapped up the series and I can't help feeling that the true test will come next summer when Australia are back in town for the Ashes.