Here's why Microsoft shut down gaming app Mixer and partnered with Facebook Gaming
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Microsoft has announced that it is closing its Mixer streaming service, less than a year after it pinched Ninja – a prolific Fortnite streamer who amassed a following of millions as he played – from rival streaming service Twitch as part of a lucrative exclusivity deal.
Phil Spencer, Head of Xbox at Microsoft, said the decision came down to “the time needed to grow our own livestreaming community to scale” being “out of measure with the vision and experiences we want to deliver to gamers now.”
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Hide Ad“The success of Partners and streamers on Mixer is dependent on our ability to scale the service for them as quickly and broadly as possible,” Spencer added in a blog post, “so we’ve decided to close the operations side of Mixer and help the community transition to a new platform.”
The streaming platform will cease to operate from Wednesday 22 July.
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