Wonky veg set to march into Asda

By The Newsroom
Published 19th Feb 2016, 15:27 BST
Updated 19th Feb 2016, 16:30 BST
'˜Wonky veg' - the oddly-shaped but perfectly edible produce championed by Jamie Oliver - is to be introduced across the UK.

The initiative by supermarket Asda has proved enough of a success in trials across the south of England to be rolled out nationwide.

Asda has committed to making the selection box of ‘ugly’ fruit and veg available permanently, putting 10,000 of the £3.50 boxes into each of its 550 stores.

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The move follows Channel 4’s ‘Jamie and Jimmy’s Friday Night Feast’ challenging Asda to extend the trial on the 5kg fresh produce box further.